About Her Wardrobe
"I love dressing up. There is nothing better than heading out the front door knowing you’re rocking a killer outfit. But, I was sick of being broke"
After realising I had invested the equivalent of a first home deposit on clothes, I set out to build a business that would celebrate Australian designers and empower women to dress in the latest fashions (while still being able to afford to pay their rent!)
Her Wardrobe has quickly become a destination for every girl who has ever wanted to borrow something out of “Her” Wardrobe. A haven for clever women, who know it’s no longer necessary to spend hundreds of dollars on every outfit.
Her Wardrobe is for women who value experiences over their wardrobes and delight in the opportunity to wear a new designer dress at every event, without having to forego their financial security.
Her Wardrobe is Fashion Forward Thinking.
THE CONFESSIONS
- I own 46 dresses, which I have only ever worn once, and 2 that I have never worn at all.
- These purchases alone could have funded a round the world trip four times over.
- My shoe collection gives Carrie a run for her money.
- For years I purchased items of clothing when I couldn't really afford them, resulting in maxed out credit cards, waves of guilt and the occasional frantic rush back to the store to return them. ( I do this a lot less now that I am running a business, but there are the occasional weak moments.)
- Unsurprisingly, I worry most about money.
THE BEGINNING
Her Wardrobe began as the obvious solution to every girl's problem: a closet full of clothes and nothing to wear.
"However I quickly came to realise that Her Wardrobe is in fact for women who like me, love fashion and find joy in the perfect party dress but can’t afford to invest in the full retail price – just yet. (Or perhaps this is your 6th wedding this year and you simply can’t afford to buy six dresses!)"
I first sketched the idea for a designer dress rental business in 2009 when I was studying a Fashion Business course in Melbourne. It took a few years to build up the courage/experience/self-belief to actually start my own business, before failing terribly at my first attempt. (More on that hiccup here.)
Of course it wasn’t too long before I dusted myself off and tried again, and with that Her Wardrobe was born.